Meet the honey badger
Nature’s tiny rebel.
Small animal. Monumental attitude. The honey badger — Mellivora capensis to its very formal friends — is the inspiration behind everything we do.
100%Own agenda
ZEROInterest in approval
Not a life coach. Just an excellent reminder to back yourself, keep going, and occasionally laugh at the whole thing.
01 / Built different
THICK SKIN. LITERALLY.
Thick, loose skin helps a honey badger twist around to defend itself, even when a predator has hold of it.
02 / No picky eaters
MORE THAN JUST HONEY.
Honey badgers are omnivores. Their menu includes insects, bee larvae, reptiles, small mammals, roots, and fruit.
03 / Wide horizons
NOT ONE TO STAY PUT.
They live across much of sub-Saharan Africa and parts of the Middle East and western Asia, adapting to a variety of habitats.